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Bridging India’s Gender Pleasure Gap

Kiran Somvanshi July 8, 2022


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The recent launch of India’s first sexual pleasure e- superstore, sent the stock of TTK Healthcare soaring. Even today sexual pleasure for women remains a taboo for many, struggle for some and a business opportunity for others. Finally some corporates are trying to bridge this key gender gap. Host Kiran Somvanshi discusses how sex positivity in social media and elsewhere is slowly helping bridge India’s gender pleasure gap with Vishal Vyas, Head of Marketing of Consumer Products – TTK Healthcare, Dr Niveditha Manokaran, a clinician in sexual and reproductive health and Seema Anand, a leading sex-ed influencer.

Credits : Producer: Surbhi Modi from The Economic Times and Swati Joshi from Aawaz. Sound editor: Indranil Bhattacharjee from The Economic Times and Soundarya Jayachandran from Aawaz . Executive Producer Arijit Barman and Anupria Bahadur from The Economic Times.