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Dodging the Bullet

Arijit Barman August 27, 2021


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Siddhartha Lal has resurrected Eicher Motors and Royal Enfield to make it a cult. But dipping sales and the recent shareholder blowback has halted its cruise. Auto industry veteran Avik Chattopadhyay and ET’s Ketan Thakkar discuss whether the company will ride into the electric age, or face disruption. Credits: Royal Enfield, TV-18, ET Now, Auto X, Jay Leno’s Garage, Economic Times, NDTV, Ather Energy, ZigWheels, AC/DC, T-Series, Silly Monks Music, Vgrooves..

Credits : Editor - Shashwat Mohanty, Producer - Soundarya Jayachandran, Sound Editor - Swati Joshi