play_arrow

keyboard_arrow_right

replay_10 skip_previous play_arrow skip_next forward_10
00:00 00:00
playlist_play chevron_left
volume_up
chevron_left
play_arrow

Full Disclosure

Rachita Prasad June 4, 2021


Background
share close

As brands tap social media influencers, covert ads were proliferating. The new ad guidelines now ask influencers to clearly label branded posts. Content creator Danish Sait, Manisha Kapoor, Secretary-General of Advertising Standard Council of India, and Lakshmi Balasubramanian, Co-founder of Greenroom discuss the business of social media marketing.

Credits : Editor - Shashwat Mohanty, Producer - Swati Joshi, Sound Editor - Varun Kapahi, Coordinator - Nehal Chaliawala