play_arrow

keyboard_arrow_right

replay_10 skip_previous play_arrow skip_next forward_10
00:00 00:00
playlist_play chevron_left
volume_up
chevron_left
play_arrow

Recharging Eveready

Ratna Bhushan April 21, 2022


Background
share close

A brand founded in 1905 whose ‘Give me Red’ tagline took the MTV generation by storm is getting new owners — the Burman family of Dabur. But will the magic of dry cell batteries work now? Host Ratna Bhushan takes a trip back in time to find out how the campaign got created, caught on, and became a cult with the man behind it all Roshan Joseph, Independent Director of Eveready and seasoned marketeer Lloyd Mathias who feels the brand still can pack a punch.

Credits : Producers - Surbhi Modi and Soundraya Jayachandran, Sound Editor: Varun Kapahi, Executive Producer: Arijit Barman