Socially Acceptable: Influencers Get A Reality Check

Multiple consumer grievances ranging from misleading ads to false claims, have been addressed in the new guidelines issued by the Central Consumer Protection Authority (CCPA). Host Ratna Bhushan talks to marketing and advertising professionals Gautam Madhavan from Mad Influence, Anusha Shetty of Grey Worldwide, as well as Advocate Bharat Chugh, to unravel how this will work for influencers, endorsers and brands. Credits: Bikaji Ad and Sansad TV Youtube Channel